Medtech Alliance for Global­ InternationAlisation
Your contact person

Sarah Niemann
Manager International Affairs
P +49.40.471 96-429

The glo­bal medi­cal tech­no­lo­gies sec­tor (i.e. medic­al de­vices, In Vitro Di­ag­nos­tics and medi­cal im­ag­ing e­quip­ment) can be a tough en­vi­ron­ment for Small and Me­di­um-sized En­ter­prises and start-ups. In Eu­rope the in­dus­try - con­si­de­red to be one of the Top10 emer­ging ones - is main­ly com­posed of SMEs, which face se­ve­ral obstacles: strong and fast in­ter­na­tio­nal com­pe­ti­tion, strict and mul­ti-faceted re­gu­la­tory en­vi­ron­ment, the need of in­te­gra­ting di­verse tech­no­lo­gies, as well as their tra­di­tio­nal dif­fi­cul­ties: lack of time, money and spe­cia­li­zed hu­man re­sour­ces being the most re­le­vant ones. The role of clus­ters is thus cru­cial in sup­­porting co­mpa­nies with their in­ter­na­tio­na­li­sa­tion ef­fort and in pro­vi­ding them with the pro­per tools.

MAGIA (from the Italian magìa = "magic") - Med­tech Alli­ance for Glo­bal In­ter­na­tion­Ali­sa­tion - brings to­ge­ther four Euro­pean lea­ding Med­Tech and health clus­ters with the ob­jec­tive of fos­ter­ing in­ter­natio­nali­sa­tion of their SMEs through a strong alli­ance of Euro­pean value. The over­all goal of the pro­ject is, through co­ope­ra­tion and res­ource-shar­ing, to pave the way for the clus­ters' SMEs onto high­ly rele­vant and in­ter­es­ting tar­get mar­kets: namely China and the USA. SMEs will be­ne­fit from MAGIA's know­ledge res­ources, which con­sist of mar­ket stu­dies and videos, as well as from a net­work of strong re­la­tion­ships in the tar­get coun­tries that will be es­tab­lished along the course of the pro­ject.

For­ming an al­li­an­ce, the clus­ters are not only able to mu­tu­alise their know­ledge, skills, and best prac­tices but also to achieve a cri­ti­cal mass in or­der to give SMEs en­hanced vi­si­bi­li­ty and aware­ness. Join­ing for­ces also cre­ates abun­dant op­por­tu­ni­ties for know­ledge ex­change among like-min­ded SMEs, lead­ing to a more stra­tegic ap­proach over­all.

Specific project objectives

  • Set up a stra­te­gic part­ner­ship among four lead­ing Euro­pean Life Science Clus­ters to create a com­mon ap­proach to in­ter­natio­nali­sation
  • Build las­ting partner­ships in China and the USA to create gate­ways for mar­ket entry and col­la­bo­ra­tion
  • En­able SMEs to stra­te­gic­ally pre­pare these two tar­get mar­kets and fa­cilitate the in­ter­na­tio­na­li­sa­tion pro­cess to the best possible extend